NEW VIDEO & THEME >> Training Tuesday! Discover a Hidden Factor To Boost Your Sales & Profit

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Momentum to $1 Million Host

NEW VIDEO & THEME >> Training Tuesday! Discover a Hidden Factor To Boost Your Sales & Profit

Momentumers, we are mixing it up for the super quarter with a new theme: TRAINING TUESDAYS!  We will continue to troubleshoot during Office Hours on Wednesdays, but going forward, on Tuesdays I'll post a little longer training video on topics to help you scale. Of course, like a pianist at a piano bar - I LOVE REQUESTS, so let me know what topics you would like me to create a training video on, and it would be my pleasure! 

 

OK, click to watch our first training video about the importance of understanding and optimizing your cost of sales to generate more leads, revenue, and income ASAP!

 

 

 

After watching REPLY and let me know your questions and comments about the training. Enjoy! J. 

 

@PARKWAY@Peter_G_Stone@lynda@ElaineTay-TGW@redrosestudios@BillJohnston, please weigh in! 

 

QB TrainT CostofSales.PNG

 

 

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7 Comments
Community Backer ***

Re: NEW VIDEO & THEME >> Training Tuesday! Discover a Hidden Factor To Boost Your Sales & Profit

@JulieatTheWELL very important message here!! As you noted, in the professional services industry, profit margins are larger because we do not incur the additional costs that retail and contracting services do in our businesses. PS business owners should be more than happy to go all in on lead generation. Clicks do lead to clients if done the right way. As you said, spending $100, heck even $500, is worth gaining a new client that will provide you several thousand in revenue Smiley Happy  ROI analysis should be ingrained in all of our minds, it is an extremely important financial ratio!!

Momentum to $1 Million Host

Re: NEW VIDEO & THEME >> Training Tuesday! Discover a Hidden Factor To Boost Your Sales & Profit


@Peter_G_Stone wrote:

@JulieatTheWELL very important message here!! As you noted, in the professional services industry, profit margins are larger because we do not incur the additional costs that retail and contracting services do in our businesses. PS business owners should be more than happy to go all in on lead generation. Clicks do lead to clients if done the right way. As you said, spending $100, heck even $500, is worth gaining a new client that will provide you several thousand in revenue Smiley Happy  ROI analysis should be ingrained in all of our minds, it is an extremely important financial ratio!!


Excellent reflection @Peter_G_Stone! Agreed - a ROI analysis not only tells the story, it drives the action plan... Thanks for the contribution! J. 

 

 

ProAdvisor

Re: NEW VIDEO & THEME >> Training Tuesday! Discover a Hidden Factor To Boost Your Sales & Profit

Hi @JulieatTheWELL

 

Great topic today, I agree with you and @Peter_G_Stone about the true value each lead provides your business.  Over the years we have played with many different lead generation services and have had very positive results!

 

A couple years back, there was a new accounting specific lead generation company that we connected with would qualify each lead before it was passed through to our company.  As an early adopter, we were able to lock down all of Ventura County, CA with the company with the agreement we always got first right of refusal and paid $25.00 per lead.

 

Overall after the first six months with the company we had received about 10 paid leads which generated well over $20,000 in business.  Sounds too good to be true right? If you are not careful it can be!

 

After about six months I noticed that the total number of calls started to decrease and the quality of the leads we quickly declining too. So, I started to do a little homework and I discovered that the company had breached our initial agreement by adding more local accountants (which didn't bug me) but more importantly, they stopped qualifying the leads at all. Shortly after, we stopped all services with the company which has subsequently become an online bookkeeping company.

 

Now this story demonstrates the extreme value that a quality lead can provide your company as well as just how easy it is to spend your entire marketing budget without any ROI.  In the video response below, I wanted to demonstrate two different methods of lead generation and the information they provide. I hope this additional video acts as a value add to a great topic!

 

 

 

In closing, I would like to add one last opinion regarding lead generation.  While pay per click campaigns are an important part of every marketing campaign, they should not be the only lead generating activity a business focuses on.  Pay per click campaigns are very powerful to quickly increase your overall impressions, but once you turn off the budget, all that power goes away. 

 

I always say that pay per click is like renting your website, where search engine optimization is more like owning your site.  Think about what brought each of you reading this right now to the community, was it an ad you clicked on or were you on a quest for a specific answer?

Community Backer ***

Re: NEW VIDEO & THEME >> Training Tuesday! Discover a Hidden Factor To Boost Your Sales & Profit

Awesome insight and thanks for sharing your experience @ParkwayInc. I'm looking forward to checking out your video later today!

Momentum to $1 Million Host

Re: NEW VIDEO & THEME >> Training Tuesday! Discover a Hidden Factor To Boost Your Sales & Profit

Excellent value-add @ParkwayInc (with the bonus video!!). Agreed SEO is also another important pillar of marketing and lead gen. The part that I love about paid advertising is that when you find messaging that works, you can turn your "lead machine" volume up, up, up, and never have to passively wait for leads - especially when your goal is scaling to a million or more!  Great input and keep it coming! J. 

ProAdvisor

Re: NEW VIDEO & THEME >> Training Tuesday! Discover a Hidden Factor To Boost Your Sales & Profit

@JulieatTheWELL I agree, its finding that right message that is hard part sometimes!  Who knows maybe in the future we could team up with @LeslieBarber and @EmilyCowan to create a marketing round table where we help community members discover "their message" with a little live brainstorming.   It always helps me to bounce ideas off my peers!

Community Leader

Re: NEW VIDEO & THEME >> Training Tuesday! Discover a Hidden Factor To Boost Your Sales & Profit

@ParkwayInc Cool idea! Love exploring how we can dive deeper into specific topics.