QUESTION: What Does Eco-Branding Mean to You?

[SarahGonzales]

Many consumers today are willing to pay more for sustainably produced goods (see: Why Green Business is the New Cash Crop), so it’s no wonder businesses are eager to brand themselves as being some shade of green. As a small business owner, you know there’s no shortage of eco-terms (see: Defining Eco-Business Terms), eco-certifications and eco-credentials to consider when you’re choosing a supplier, looking for a manufacturer or branding your own product or service.

In the comments section below, tell us:

Here are some of the eco-terms we see most often:

• Sustainable
• Environmentally-friendly/conscious
• Green
• Eco-minded
• Recycled
• Upcycled

[EmilyCowan]

@Jennie, what do you think? There are so many companies now touting their products as sustainable or environmentally friendly. How do you make your business's "eco-story" stand out from the rest?