@cruberti, you bring up such a great point about our basic desire for connection. For thousands of years storytelling has been the way we humans have created and reinforced social bonds, and now social media has made it easier for us to share our stories far and wide. Instagram, Facebook, crowdfunding - all opportunities to invite customers to be a part of your business story.
And I love that you also look at social media as a platform for engaging with disappointed or unhappy customers. That really speaks to your authenticity as a business owner and a brand.
