The "Industrial Revolution", somewhere around 1760 and later, caused people to reinvent themselves, and learn how to work with Machines, rather than build things by hand. So the Technology we have to work with now, has been there long enough for people to learn how to use Computers in everyday life. These tools we have available for Marketing Sales, and Technical Support, will be the next stage. The Million Dollar Corporations are using it to reduce Call Centers from 300 angry people on the phone to 50 happy Specialists. The automated response system does the rest. I encourage advanced Programming, because you only have to do it once, then turn it on. So no, I don't see a downside to running a Small Business with the same strength as a Corporation.
