@Anonymous wrote: @Anonymous, I appreciate your definition. In your opinion, which is more valuable for scaling, measurables or milestones (I wouldn't automatically write one off in favour of the other)? Can you have one without the other?
Both @Anonymous! Milestones that are measurable is where the magic happens! Quantifiable milestones can be measured, which is how we determine if we are on track or not. For example, "growth" is a goal but "20% year-over-year growth" is a measurable milestone or objective, and is much more powerful. Not to mention, if you can't measure it, you can't manage it, and you definitely won't know you need to improve it. Make sense?
