- Mark as New
- Bookmark
- Subscribe
- Permalink
- Report Inappropriate Content
QUESTION: What Does "Brand Authenticity" Mean to You?
Nearly 90% of consumers prefer brands they view as authentic, and just over half say they are more likely to recommend those companies to friends, according to new research. But what exactly does it mean for a business to be authentic? How do you "keep it real" with customers, clients, and potential investors?
Want to weigh in but not yet a QB Community member? Click HERE to sign up in a flash!