Such a timely question @EmilyCowan! I had an hour-long coaching session yesterday with 6 of the women in my program on exactly this - how to build a business "by design" based on your authentic skills, passion, and personality.
It's easy to get seduced into offering services that fit a need in the marketplace, but my philosophy is to build something that is deeply and uniquely YOU, and then find the clients that resonate deeply as well. This perspective combined with offerings that are of high-value with premium pricing is an amazing formula for a creating a high impact and highly profitable business that you love.
Bottom Line: Be YOU. Find clients that love what you offer. Never build a business that you don't love because you might accidentally become really successful at something that robs your joy.
