@Shahji, this is great!! Thank you to you, @DustinT and your team for always providing awesome information to users.
From what I've learned, one of the biggest challenges preventing small businesses from leveraging data (big or small) is accessibility. This comes in two parts: (1) what tool to use and how to use it and (2) an easy way to discern the data to make smart decisions. Without understanding, and especially amidst the internet of things where it's information overload, new technology adopters may feel quickly overwhelmed.
For folks who are thinking about starting the journey to incorporate data into their business planning, what do you think is an essential first step? How does one become comfortable and confident leveraging data?
