We created a business plan when we started. We needed it for a lot of reasons - not just to know what we wanted to do and how we wanted to do it. But a lot of suppliers, investors, even potential employees wanted to see it - they wanted to know we were organized, ambitious, realistic and determined. The business plan helped them see where we wanted to go and decide if they believed we would get there. Each year, we would revamp it, update it, change it. We weren't wedded to it - it was a "plan" not set in concrete. But it enabled us to communicate one way and set the tone with one strategy. It worked for us.
