hilkemp
Level 1

Talk about your business

It's going to be difficult to see any direct ROI on your social media advertising, much less your efforts; however, if done correctly Facebook advertising can be extremely effective (and efficient!) @EmilyCowan - that little "Boost" button on your FB biz page was a great move on FB's part to make money..."Just push this one button and voila! You're advertising on social media like everyone says to do!" ...except you're not. "Boosting" a post (in a broad sense) is like Googling "white shirt" and hoping the exact v-neck, womens, pocket-T, size Medium pops up. It MAY, but you're going to get a lot of other white shirts that you don't want. BUT, if you were to put a little strategy behind your search, say "white shirt, cotton, v neck, women's, medium, pocket" your results will be more meaningful to you - meaning, you'll be more likely to find what you're looking for. The same can be said for FB ad campaigns: if you run an actual campaign, with a clear objective, one that includes a thought-out strategy/plan, creative and testing you have a better chance at connecting with more meaningful customers (people who are more likely to buy from you). I've also used FB paid and nonpaid across various sectors/industries and really haven't come across one that it doesn't work for to some effect. The great thing about social media is you can sell toilet paper and as long as your strategy is targetted and your content is relevant anyone can be a hero in that space!