Hey @hilkemp - a warm welcome to QB Community and thank you for that thoughtful response!
Agreed, Facebook's "boost" function does not a marketing strategy make. Social media is a strange animal in that, unlike traditional media like print, radio, and TV, the entire experience is engineered to encourage and reward messaging from friends. When you boost a post, the message reads as coming from Facebook, not you the seller. We may market our products to a target audience based on age, interests, what-have-you, but in my experience social media audience tends to be far more wary of who is doing the messaging - "Who are you? Do I know you? Why should I care what you have to say?" - because they've been trained to do so.
I've also tried boosting posts not to sell products or services but to get more page likes, to build a self-selected audience that may be more receptive to marketing messaging from me. What do you think? Potentially successful strategy or just throwing good money after bad?
