@photosbydepuhl What fantastic feedback! Congratulations. You're right -- it's easy to focus primarily on getting new customers and risk losing sight of the clients you already have. Here's a quote from one of our "Getting Customers" articles that totally supports your insight:
"Fact: A repeat customer is your cheapest (and best!) customer
Did you know you’ll spend five times more money attracting a new customer than you would satisfying an existing one? It’s not rocket science to figure out customer retention is far more cost-effective than customer acquisition. Not only that, says Todd Eby, customer success expert and founder of SuccessHacker, marketing only to new customers is risky. “If you solely focus on acquisition, you’re going to find it harder and harder to acquire new business as you saturate your market and pluck all the low hanging fruit.”
Thanks for sharing!
