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Talk about your business
TY! I most certainly can & shall. Width = find as much common ground, inc. hobbies/interests, backstories, et al. to build/create a foundation as possible. Most often, this will be driven forward by asking unique questions - such as "what are your the best in the metro area/city at doing for your customers/clientele?" Depth = Go far beyond the tired "what" & "how" questions re: your business -- get to know WHO the other person(s) is/are & WHY they are in the profession/industry/business they chose/presently lead.
@ShanaNiederman wrote:I agree social capital is important, @SBSL-Founder-SJ. And that relationships are really critical. We explored a bit about both here. Check it out!
Can you share some specifics about how you build "strong width & depth based relationships"? We'd love to know more about what works for you!