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When someone asks, “do you want to scale your business?,” what does that mean to you?
What’s your initial reaction to this question? And what does that say about you and your focus as a business?
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@Anonymous wrote:What’s your initial reaction to this question?
Who the #$%@ are you?
Why do you want to know?
What kind of scam is this?
And what does that say about you and your focus as a business?
I am careful about who and why I reveal particulars to.
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It's an interesting question. For many of us, significant business growth over time is hoped for but rarely planned on (or planned for!). @Anonymous, you address this directly in your work with small-business owners. What are you hearing from your clients?
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LOVE this question @EmilyCowan and I am standing by for all of your thoughts QB Community! J.
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@Rustler, I like your scepticism and I am admittedly the same way.
I am cautious of "buzz" words" and of those who use them. If it comes from a trusted source, then I am more open to the discussion - if they come from a stranger, I usually let them give their schpiel.
It's a good (great) thing to be careful.
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@Anonymous, I chose the word "scale" very deliberately, I am curious what it means to you?
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@EmilyCowan and @Anonymous I chose the word "scale: for my signature program "Scale to a Million Playbook" because it represents the 8 modules/steps that clients are taught to grow their service business to a million or more.
Dictionary.com has this as one of the definitions:
"A system of marks set at fixed intervals, used as a standard for measurement. Note: On a map, plan, or chart, a scale indicates the proportion between the representation and what it represents, such as the legend “One inch equals twenty miles” on a map."
As you know, businesses flourish with measurable processes and milestones, so it just seemed fitting. An no, fish scales don't have anything do with it (insert yucky face!)!
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@Anonymous,
I appreciate your definition. In your opinion, which is more valuable for scaling, measurables or milestones (I wouldn't automatically write one off in favour of the other)?
Can you have one without the other?
Let’s talk about your business – “Growing your business”
Let’s talk about QuickBooks – “Do more with QuickBooks”
Ask a product question – “Questions about QuickBooks”
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@Anonymous wrote: @Anonymous, I appreciate your definition. In your opinion, which is more valuable for scaling, measurables or milestones (I wouldn't automatically write one off in favour of the other)? Can you have one without the other?
Both @Anonymous! Milestones that are measurable is where the magic happens! Quantifiable milestones can be measured, which is how we determine if we are on track or not. For example, "growth" is a goal but "20% year-over-year growth" is a measurable milestone or objective, and is much more powerful. Not to mention, if you can't measure it, you can't manage it, and you definitely won't know you need to improve it. Make sense?
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@Anonymous, it does. I suppose my thought was, where does that initial inception of an idea or concept lie on the spectrum, the "spark"?
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@Anonymous, it does. I suppose my thought was, where does that initial inception of an idea or concept lie on the spectrum, the "spark"?
Explore the QB Community > Home > Product Help > Talk about your business
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Scaling a business means scaling ad spend , revenue, employees
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Hey @HoHuynh,
What do you think is the best order? Certainly, some steps have more dependencies than others ><.
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Definitely longevity and depth. It's important to me that the branches of my business support the core message of my brand. Not to mention profitability, that's always good.
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Profitability is LIFE @ElaineTay-TGW!! Having valued hundreds of businesses, I know first hand that profit is the key driver of business value. That’s how you grow to a million so you can someday sell for a million... or more! #profit!! WELL DONE!
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@ElaineTay-TGW wrote:
Definitely longevity and depth. It's important to me that the branches of my business support the core message of my brand. Not to mention profitability, that's always good.
Hey @ElaineTay-TGW - so smart! Would love to hear more about how and where you chose to expand, or branch off. What led you in a new direction, and how did you ensure that it was all in service of your core business?
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Thank you, the learning curve is real. I'm still in the beginning stages of my business @EmilyCowan but I'm learning. Staying in alignment with my core business message/service for me is about establishing brand standards from the beginning. At some point, there will be a time when we have to take a look back and say this is what we came to do, especially during rapid growth. It's really the way my business will hold me accountable alongside my trusted counsel. In regards to branching out, I'm thinking about tangible products and learning labs which help to create opportunities for other women.
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Thank you @Anonymous!
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@ElaineTay-TGW wrote:
Thank you, the learning curve is real. I'm still in the beginning stages of my business @EmilyCowan but I'm learning. Staying in alignment with my core business message/service for me is about establishing brand standards from the beginning. At some point, there will be a time when we have to take a look back and say this is what we came to do, especially during rapid growth. It's really the way my business will hold me accountable alongside my trusted counsel. In regards to branching out, I'm thinking about tangible products and learning labs which help to create opportunities for other women.
Love the way you're thinking, @ElaineTay-TGW! Establishing a strong brand standard from the get-go not only helps you keep your business on track as it grows but also helps you maintain an authenticity that customers will appreciate and respect.
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FYI, Office Hours have started, so post a question about ANYTHING at the link below! :smileyvery-happy: