Well said, @TheDotConnector!

I imagine that the new landscape is absolutely terrifying for large companies whose brands account for a significant percentage of their valuation. For smaller businesses, it seems like a massive opportunity for differentiation in the marketplace, as @ElaineTay-TGW pointed out.

@CoherentCreativ, I'd love to bring you in on this convo! What are you seeing on the more visual/design end of things? What does "brand authenticity" look like?