I think there are brands that have for one reason or another implemented all three among other things to help them own or keep their share of their market. Some may not have in their beginnings believing that it may have been a trend. Buying practices are shifting and to customers, what you sell is just as important and how you sell it and why.

Yes, you are right @EmilyCowan!  Listening, trustworthiness and caring are major for me even in this beginning stage. I want my customers to have the freedom of creating their own experience. If the conversation is 'real', I know my customers are more willing to lean into my business with their dollars. 

Marketing for me feels the same way, I would love to convert by conversation and education, really making it a joint venture and not feeling like I'm hunting all the time.