Actually branding is something that has been my forte for as long as I can remember. For instance Imperial Coatings Unlimited in our facebook URL as well as a simple branding in the mind is ICU Painting. "I see you painting" as well as the distinguishable crown logo. Also one other branding option that I chose to stand out is most painters choose a white background or vehicle as Painters generally wear Painters Whites. However our vehicles as well as shirts are black with gold and purple accents. Branding is something that has always been a major issue with me and will always be. I highly recommend brand consciousness to any small business owner.