@Shahji, we always appreciate hearing from you. 

That's a good point, but even the term "standardized format" might go over some folk's heads. Most QuickBooks users are a tech-saavy bunch. Still, I am thinking about folks who aren't or don't have the resources (namely time) to get organized and know what formats are available. 

The lowest barrier to entry for many folks is Google Analytics since most are already in the ecosystem. Even that has a bit of a learning curve. Again, thinking of folks who "just want the answer," parsing through and determining which key datapoints are worth examining is a big lift. 

Not at all a critique of your point @Shahji, you are absolutely right. I am just thinking publically about if and how we can create messaging around this sort of organizational practice: the basic formats available and the advantages of each.