Hey @Anonymous,

Isn't that a simple but at the same time one of the most complicated questions to answer... it's like answering "what are your strengths and weaknesses" questions at an interview. Looking at it from a business owner's perspective Bookkeeping/Accounting is all the same all the way around therefore, in my opinion at the moment it's hard to come up with something that would trully differentiate me with anyone else. I have a number of years of public accounting experience and every firm that I had worked for never did any marketing, advertising,  etc. some didn't even have websites... that says that most of their clients were referrals and every firm was up to their eyeballs with work. So one thing I know for certain is that there's enough work out there to stay busy all year around but as I had mentioned in another post, my biggest concern is how do I get the first clients to start doing work for and have them refer more business to me down the road.