I think telling our story helps us.  We are lucky to be in the middle of downtown Fort Wayne, in an old historic home, and the area is in the process of being re-invented and repurposed.  We are part of a community of 24 individual shops..all of which are in other historic homes or historic commercial structures.  We support each other and have formed an association called the West End Shops. We share this story on Facebook and have printed materials with a map of all the shops, that we all pass out in our stores. Our goal is to make our little area a shopping destination and a fun shopping experience for the entire family or just a ladies adventure.  Here is our link to our facebook page.     www.facebook.com/smileysjoyfortwayne