Love this, @Sangeethmathew!! For the major holidays/events you have nothing to lose by showing a little spirit, even if the tie-in feels like a stretch. Our local pet shop is currently advertising a Valentine's Day sale on lovebirds, and I laugh every time I pass that sign. Same goes for the soap and candle store that made a display for the Super Bowl (because nothing says football like bath bombs?). Basically, why not have a little fun with it? 

And yes to planning ahead! This Thursday is the perfect time to stock up on discounted Valentine's Day decorations for NEXT year :smileyhappy: