@EmilyCowan and @Anonymous I chose the word "scale: for my signature program "Scale to a Million Playbook" because it represents the 8 modules/steps that clients are taught to grow their service business to a million or more. 

Dictionary.com has this as one of the definitions:

"A system of marks set at fixed intervals, used as a standard for measurement. Note: On a map, plan, or chart, a scale indicates the proportion between the representation and what it represents, such as the legend “One inch equals twenty miles” on a map."

As you know, businesses flourish with measurable processes and milestones, so it just seemed fitting.  An no, fish scales don't have anything do with it (insert yucky face!)!