I'm thinking my basic misunderstanding was assuming QB Self Employed was another flavor of QBO. But apparently it's very different.   What I was looking for was an online app for basic self employed sole prop and her accountant that would also have full bank feed/reconciliation function, plus the new Amazon purchase integration that's in Labs because like many sole props she purchases all her supplies and equipment and many services thru Amazon.

To add to the requirement list, it had to work completely on an Ipad.

Checked out Quicken Online thinking it was still an Intuit product. Not. And it's Ipad version is severely limited. 

Checked out Mint.  More oriented to personal investment tracking and personal budgeting.

I'll cancel the wholesale billing for Self Employed and sign my client up for Simple Start QBO.