Right now adding cost to your customers isn't possible. You can only input a cost when you set up your inventory items, billable expenses, and when services are purchased or provided by vendors.
If you're trying to enter a cost to your items, here's how:
On your Product and Services tab, look for the specific item and click on Edit.
Scroll down and you'll see the Cost field at the bottom. Input the cost there.
Hit Save and close.
You can learn more about tracking and managing your inventories in the following articles below: