3. Set Up Your Website
When a brick-and-mortar business wants to open its doors, it usually starts by making its presence known by hanging a sign. At one time, that would also mean making sure its number was in the local phone book, and possibly placing an ad in the local newspaper. Today’s customers find businesses online, whether those businesses are located down the street or on the other side of the world.
For service-based business, an online presence starts with a website. Tools like Wix or SquareSpace offer templates that handle the design, requiring you to merely enter your own information into each section of each page. Customers should easily be able to find the information they need about your services, prices and how they can do business with you.
A B2B service may find it merely needs to market its services and stress its credentials, while a plumber or local spa may need to offer options like, “Click here to schedule an appointment today,” including the ability to enter payment information directly on the website.
If you’re selling products, you may find your website needs to be more complicated. Services like Shopify let you set up an online store, uploading photos and descriptions of your products and handling payment processing. You may also opt to sell through a marketplace like Etsy or Amazon to reach customers you wouldn’t have otherwise reached.