Have you ever run away from people trying to sell you insurance policies or credit cards? Before the pesky-callers restrictions came in, didn’t you slam down your phone on receiving calls from tele-marketers? If your answer to both the above questions is “Yes”, you have got the point we are trying to make — DO NOT nag your customers in the name of marketing.
You can tell that the business proposal you are trying to pitch is killing your prospective client of boredom when he asks you, “What is in this for me?” and doesn’t even care to listen to your value proposition.
Be sure that you have lost him. While there is a very thin line between your normal marketing pitch and boredom for your customers, you can save yourself a lot of time, energy and embarrassment if you make certain that:
•You are trying to sell only to your intended customers.
•Your business offer: Is easy to understand Explains the reason why your customers should come to you Is detailed so that the prospective customer see the whole picture and doesn’t harbor doubts
•You are convinced that the product you are trying to sell is what your prospective buyers really need
•Regularly and relevantly communicate and educate your customers Remember that the value-proposition you are trying to propose promises value-unique – imaginative service. Customers recall, return, and refer others to those experiences that engage them emotionally and leave them with a positive memory.
Instead of turning them away with a dull, boring, predictable pitch, take their breath away with an imaginative, well laid out, focussed, marketing plan. Tell us what has been your ploy to market your business. Join in with your experiences on our Facebook page