2014-06-10 00:00:00 Customer Service English https://d3hrajprm8dqcv.cloudfront.net/wp-content/uploads/2017/05/08195225/customer-service.png The Art of the Follow-up

The Art of the Follow-up

2 min read

Poor or unsatisfactory follow up methods is one of the biggest complaints of customers. Businesses today succeed solely on keeping the customer happy and satisfied. For a small business, it becomes even more important to get on to the good books of your customers, as the success is highly dependent on the satisfied customer. In this fast-paced world, your business competitors are just a click away, and you could lose even your most loyal customer to them, if your don’t manage your customer care adequately. Most small businesses aim at making the sale but often fail to follow up with the customer, which can become a deal breaker and lead to loss of clients. To make successful sales pitches and get repeat business, you need to learn the art of follow up. Here’s everything you need to know about the art of following up and customer service. 1. Pre-sales follow up: After making the initial contact with the potential customer, most small businesses often wait for the customer to get back. This practice is longer a viable way of doing business! It’s crucial that the businesses follow up with their customer and push for the sale. With the rising competition among the small and start up businesses, you cannot overlook any prospective customer, no matter how small or big the requirement seems to be. 2. Friendly and courteous follow-up: Train your staff in customer service. The trick is to be friendly and not pushy. Most businesses tend to go overboard trying to make the sale, which can backfire and become an annoyance for customers. 3. Post-Sale follow up: Businesses usually make all the effort to follow up with the customer until the sale in done, but usually don’t contact the customer after the sale. This is the most important part of customer service. Don’t wait for the customer to contact you, be proactive and ensure that the customer is happy with your product/service. Make sure the product is delivered on time and check the performance of the product after delivery. 4. Be available: Make sure you or your assigned staff is available for customer support at all times. If a customer reaches out to you after the sale, be courteous and helpful. Your post sales customer service can make or break your business, and give you a reputation in the market based on your attitude. 5. Reach out: Remember to reach out to your customers on occasions and send warm wishes through texts and emails. Here is the bottom line: The sale is not complete until the customer is satisfied. The customer will be satisfied and happy only if you proactively follow up and solve the issues without a delay. Proper follow ups can ensure that you transform a one-time customer into a repeat, loyal customer.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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