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2014-03-07 00:00:00Customer ServiceEnglishCustomer experience is the key tool to growing your business. Most businesses are delivering personalized experiences to delight customers. Importance of Personalization in Customer Relations

The Importance of Personalization in Customer Relations

3 min read

Previously we have covered tips for maintaining healthy customer relations, in this post you can read about the importance of personalizing customer relations along with some useful suggestions.

Keeping the customer happy and content is important for all businesses but it is crucial especially for small businesses. Customers can make or break a business; hence, it is very important to maintain good customer relations. Connecting with your clients on a personal level is the key to establishing a long and trust-based relationship with your business.

Building good relationship with your customers goes beyond just delivering the product or service, it is about developing a loyal relationship with customers, which will bring them back to you.

These days every business – big or small – is focusing on personalized customer relations. When the customer service is personalized, the customer feels more connected to your company.

This helps your business retain its current customers and attract potential customers by the word-of-mouth marketing. It also helps business owners understand their target group better which can benefit in future business campaigns and promotions.

Personalized customer service is one of the keys to a successful business. A happy and satisfied customer will not only repurchase from you, but will also market your product to their friends and family, ultimately benefiting your business. In some cases, customers take on the role of an evangelist, actively advocating and spreading the word on behalf of your company.

Hence, it’s important to personalize communication for improved customer relations. CRM or Customer Relationship Management is a model used by many businesses to organize and standardize their organization. This tool manages customers, tracks sales and leads, and builds database, ensuring your business runs smoothly.

CRM software is mainly used by medium to big size organizations, but now there are more options available for the small businesses as well. CRM is becoming increasingly essential for businesses today, and it can help in making the business more organized. In the new digital world, CRM or Customer Relationship Management has opened up new and easy ways to connect with your customers.

It has replaced the traditional methods of hand-written notes with digital channels of communication like email, messages and social media. Everything today is digital, and being a small business owner it is crucial to explore the newer modes of customer care.

Apart from CRM software, here are some more personalization tips for small business, which will help improve customer relations in your organizations:

1. Always be available for your customer. Make sure the customer is attended properly, either on phone, email or personally. It is crucial to provide a unique customer experience by understanding the customers’ needs and expectations and providing them service beyond their expectation.

2. A smile goes a long way. Being courteous, prompt and helpful at all times is very important.

3. Don’t make promises to your customers unless you are in a position to keep them.

4. One of the best ways to connect with your customers on a personal level is by addressing them by their names. This is especially crucial when sending out mass emails- ensure that you personalize each one.

5. Ask for feedbacks and comments. The best way to assess your business and improve your service is taking the customer’s suggestions and implementing them in your organization.

6. Go the extra mile. Do something extra for your customers; send birthday wishes or thank you notes. This will make the customer feel special and it builds trust and loyalty.

7. Embrace negative feedback and be approachable for all customers, either big or small and explore

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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