Remember, if you are not on the social networks, you are not considered to be existing in today’s world. Yes, social mediums like Facebook, Twitter, LinkedIn are increasingly assuming huge importance such that they are fast becoming the base for first-level talks on B2B partnerships, branding exercises and even plain marketing of products. Hence, it is imperative that your brand/business is ‘visible’ across the various social channels available leveraging each of the channel’s unique value proposition. In this article, we will talk about why it is important for you as an SME or a start-up to have a LinkedIn profile of your business venture and how to make it business-like with suitable formal feel to it. • Linkedin profile of business owners, investors is searched prior to all business proposal discussions • A well-drawn out profile communicates a business approach and thus instils confidence in prospective investors, partners, professionals and hires. It is essential to bear in mind the following while building your start-up’s LinkedIn profile. Crop and Trim the Confusion: • Keep the information about your venture/business crisp • Be specific, goal-oriented and mention clearly your qualification, previous experience and your strengths. • Do not lie about your record or even unnecessarily brag. • Project yourself as a confident and goal-oriented entrepreneur who is ready to face the challenges and uncertainties of the world of business Project your Goals: Every start-up must push the company forward by projecting the right set of goals for anyone to take you seriously. Having said this, there is no point for detailed elaboration on the same. Use keywords/phrases in your profile that best sets you apart from your competitors and show-off your value proposition. Right Contacts and Recommendations: Harness your business contacts in a way that gets you to a network or group of people in the same line of business in the market-place. • Having the right contact persons in your profile with similar start-ups, journalists, bloggers are important as they reflect your business proposition. • Do not add random contacts to your profile – they may dilute your standing in the market. • Someone who is genuinely interested in your profile will have a brief look on who your contacts are and also the number and quality of the recommendations you have received. Hence, find the right contact to write a good recommendation for you. Complete Profile with a high-quality Picture: Make sure you have uploaded a smart photo of yourself dressed in a good business suit as your profile picture. Remember, a professionally attractive profile picture always makes the right impression.
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