Your new product is designed and ready to go, but first, you need packaging. There are a host of options. However, a lot of the specifics will be dictated by your type of product or other logistical elements. Regardless of your product, however, here are some packaging design tips you need to consider for your new product.
1. Logos, Labels, and Visibility
One of the first things you need to decide when choosing packaging is whether or not you want your product to be visible. If you’re packaging jams or chutneys, you may want to use a clear jar that allows customers to see your wares. With crisps or a variety of other foods, you may want to put photos of the food on the front of the packaging. But not let any of the food show through.
Once you decide how much of the item you want visible, you need to start thinking about your labels. The name of the product should be prominent. Also, you need to ensure that you share elements related to weight, ingredients, place of manufacture, or anything else that’s required by law. Then, you need to decide if you want these elements printed directly onto your packaging or applied to a label that you stick onto your packaging. Last but not least, you need to add your logo.
2. Display Feasibility
When choosing your packaging, think about how your product is going to be displayed. Then, make sure that your packaging works in that environment. For instance, say, you’re creating a product that is going to be displayed on the shelves of a grocery store. In that case, you need packaging that is going to sit on the shelves without falling off. Or say your products are going to be displayed in a large bin that customers can dig through. In that case, you need packaging that can protect your product and be durable enough to withstand these types of displays. Similarly, if your product is going to be hanging on a rack, it needs packaging that supports that.
3. Brand Image
In addition to thinking about logistical elements, you may also want to consider how your packaging reflects your brand image. Say your company is focused on sustainability. In that case, you may want to choose packaging materials that are recyclable or biodegradable. On the other hand, if your brand is focused on sophistication, you want your colors and materials to reflect that ideal.
Of course, your packaging needs an eye-catching design. For many consumers, your packaging may be the first introduction to your product. It needs to grab their attention and impress them. There’s no right or wrong way to do that. In some cases, you may want to try bright colors and interesting shapes. In other cases, you may want very austere, crisp white packing with a minimalist logo. To find out if your packaging is compelling, test out your ideas before they go to market. Ask friends or family what they think. If you have a social media following, poll your customers to see which colors, designs, and materials appeal to them the most.
As you hone in on the right packaging for your product, pay close attention to the cost. To ensure that the packaging you select is cost efficient, you may want to run the numbers using cloud-based accounting software such as QuickBooks. You can track the expenses incurred making your product, and then, you can use the software to find out your profit ratios on each product.
Your packaging isn’t as important as what’s inside the box. But arguably, your packaging can have a huge impact on sales. Choose your packaging carefully, and if you want to breathe new life into your product at some point down the road, don’t be afraid to change your packaging as needed.