If you’re looking for a new way to advertise on a limited budget, email marketing can be a powerful way to boost sales as long as you do it right. After all, a well-executed email can really entice a potential customer to give your products a try.
One of the best ways to use email marketing effectively is to create a sales funnel. Basically, a sales funnel is a series of emails written with specific goals in mind like:
- Generating awareness about your product or service and establishing a relationship with the recipient
- Educating the potential customer on your product or service so they consider purchasing it
- Providing a call to action to (hopefully) nudge them into completing the purchase
To make your sales funnel effective, it’s important to identify the levels of each customer. That way, you can send targeted messages that convert. For example, say you sent an email advertising your clothing company’s new shirt designs. That’s the first stage of generating awareness. The next-stage email should have more in-depth information about the shirt, new pictures, and other details that educate the customer. Finally, the last-stage email could include a coupon or some other sort of incentive to encourage the customer to order the shirt.
Of course, you’re not limited to just three emails. You may want to send out regular emails to keep your company in the recipient’s mind. You may also want to follow up after the purchase to make sure they’re happy with their order, which naturally helps with customer loyalty and retention. Using the sales funnel email marketing stage can bring focus and clarity to your approach to email marketing, and it’s incredibly economical. And improving your email marketing strategies is a great way to improve how your brand is perceived by your audience.