Fashion designing is the art of designing clothing and lifestyle accessories. This industry calls for a blend of creative and managerial skills.The Indian fashion industry has seen remarkable changes in the past few years and it has also been a platform through which many Indians have earned global reputation.
Renowned world over for its own veritable style and choice of colours, much of the country’s fashion community draws its inspiration from India’s colourful heritage, diverse culture and distinct sense of fashion. Fashion designing, in the era of globalisation, does not end with apparel designing only. It involves a few other ‘ancillary’ designing without which any good clothing is incomplete. Hence, the scope of fashion designing in its entirety includes:
• Apparel Designing:Involving designing of outfits whether for haute couture, pret lines or for the mass market. This can be further sub-divided under clothing for men, women, teenagers, children, sportswear, knitwear or bridal wear. • Jewellery Designing: Involving the use of different precious and semi-precious stones, colour schemes, design themes, presentation and framing. It also involves designing individual jewellery pieces, men’s jewellery or costume jewellery. • Accessories Designing:This involves the designing of ties, gloves, hats, shawls, scarves, bags, clutches, purses, belts,footwear etc.
Areas of expertise:
A fashion designer’s job does not end with designing clothing or accessories. He/she has to have the skills to take the product to the market. Hence, they need to specialise in:
• Analyse trends in fabrics, raw materials colours and shapes. • Anticipate customer preferences and produce innovative and creative concepts. • Select fabrics and textiles, raw materials for the product in question. • Make sketches of the product whether by hand or on the computer. • Develop patterns. • Help in pattern cutting, grading and garment construction, oversee production. • Ensure that all fashion products are presented in a very appealing manner to entice customers. • Devise good marketing strategies to increase sales. • Supervise the creation of store and visual displays.
ASSOCHAM or The Associated Chambers of Commerce and Industry of India have predicted that by 2012, the fashion industry will be worth INR 750 crores.
The key drivers in the growth of fashion designing firms in India are:
• Perception of new age consumers who think that fashion is a must, that it manifests the wearer’s attitude, personality and lifestyle. • Entry of big international brands in the country and mounting western influence. • Numerous fashion shows being organised in all big cities and towns in India.
However, some of the pertinent issues faced by professionals desirous of in setting up anfashion designing venture are:
• Requires relatively big capital outlay. • Getting skilled and talented workers. • Requires high level of networking and contacts. • Requires a great deal of experience and hence aspiring fashion designers need to work as assistant for any reputed fashion design firm in the initial phase.
The fashion industry demands you to be creative with an eye for color, texture and pattern, have the ability to visualize things in three dimensions and enjoy following trends in fashion and clothing. Starting you own venture in this industry could see you start your own personal label, or work for designer labels, or be a part of in-house design teams for retail chains or for clothing manufacturers.