Building a customer base is one of the most effective ways to boost your company’s profitability and grow its bottom line. After all, it doesn’t matter how amazing your product or service is if there’s nobody to buy it. Learning to gauge customer happiness and make changes as you go are incredibly valuable skills that may take time and experience to master. In the meantime, there are some simple steps you can take to build a customer base to keep the sales coming in.
1. Revamp Your Website
For most businesses, a strong online presence is essential. These days, it’s extremely common for potential customers to check out your website and/or social media pages before even considering placing an order. How your company is portrayed online can make or break the sale. A high-quality website adds legitimacy to your brand. It inspires confidence in potential customers. Everything from your product descriptions to your product images makes a difference. Updating your web page and populating your social media pages with engaging content is a great first step toward growing your business by connecting with your online visitors.
2. Partner With Complementary Businesses
Partnering with noncompetitive businesses can be a wonderful way to grow your audience. For example, say you run a bakery. You could reach out to the smoothie shop down the road to cross-promote each other’s products. You could even host promotions that allow customers to receive freebies or discounts for shopping at each other’s businesses. A mutually beneficial business relationship can be a powerful tool for growing your customer base. But it’s important that both parties contribute equally. Try to find a business that’s at roughly the same level and size as yours. This way you can lift each other up and grow together organically.
3. Provide Outstanding Customer Service
Never underestimate the power of incredible customer service. All it takes is one super-positive interaction with the right customer to gain some exposure. One positive review or referral can start a snowball effect that expands your customer base exponentially. Try to look at each customer interaction as a chance to start a chain reaction. Go above and beyond to ensure that every interaction ends with a smile. Eventually, growth should happen naturally as your company’s reputation spreads.
4. Run Promotions
If you want to see some new faces, you may need to entice potential customers who are on the fence. Offering discounts, freebies, and customer loyalty programs can cut into your bottom line temporarily. But they’re investments that can pay off in the long run. If you crunch some numbers, you should be able to come up with promotions that appeal to potential shoppers. And that too without costing too much in the way of profits.
Say your bakery offers a free doughnut with the purchase of a dozen. That free doughnut probably isn’t going to make a huge difference in the big picture. But it can earn you customers who stick around. Those types of little details go a long way in showing your customers that you appreciate their business.
There’s no magic button you can push to grow your customer base. But if you keep taking small steps, you should start seeing results over time. The key is to be actively looking for new opportunities to increase brand awareness. From carrying business cards to making small talk on the street, connecting with people is one of the best ways to increase your reach. Be proactive and consistently deliver solid goods or service with a smile. That’s what keeps customers coming back.