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2018-08-08 01:14:03Marketing a Business: Marketing a BusinessEnglishYou need your customers to come back to you for repeat purchases. Here are some strategies that can help in building customer loyalty. Strategies for Building Customer Loyalty

Cost-Effective Strategies for Building Customer Loyalty

3 min read

Sometimes you need to go above and beyond for your customers to keep them coming back. While freebies, contests, coupons, and customer loyalty programs are all fantastic ways to improve customer loyalty, sometimes they just don’t fit in the budget. Fortunately, there are ways to keep your customers smiling without breaking the bank that help in building customer loyalty.

1. Provide Exceptional Customer Service

Often, the simplest ideas are the best ones. If you’re looking for a way to boost customer loyalty, you may just need to elevate how you treat them. One great way to improve your customer service is to be more proactive on social media. You can engage your followers on social media by responding to their comments and encouraging customers to connect with you via direct message if they have any questions or concerns. Even reevaluating your tone on the phone and on emails can help to improve the experience. Your customers should be able to ‘hear’ or ‘see’ your smile, even when they’re not interacting with you face-to-face.

2. Improve Your Business Space

Whether you run a brick-and-mortar business or an online store, aesthetics matter. Shopping should be a pleasant experience to the senses. If you have a physical business, you could try redecorating and rearranging. You could even light incense or candles or put out air fresheners. If you have a web store, you could consider new logos, fonts, images, and product descriptions. Besides delivering a more enjoyable experience for your customers, making positive changes makes your team’s work experience better too, so it’s a win-win for everyone.

3. Offer Birthday Surprises

You may not be able to offer discounts or freebies on a regular basis, but once a year per customer may be more feasible. Even just offering a small token of your appreciation such as some company swag can go a long way in improving customer loyalty. After all, the gesture alone is enough to portray your company favorably, even if you can’t afford to give away pricey surprise rewards. As an added bonus, giving away company swag helps to promote your company. Every time someone uses that pen or bottle opener with your company’s logo on it, they’re going to be thinking about your brand.

4. Do the Math

Sometimes work perks can be profitable, even if you have to ‘lose’ a little money to make them possible. For example, say your product costs Rs. 200 to manufacture and you normally sell it for Rs. 1,000 . Selling it at a discount for Rs. 800 stills puts money in your pocket. If sales are slow, you may want to consider the cost benefits of offering coupons or lowering your prices. That way your customers feel like they’re getting a deal, which naturally keeps them coming back.

5. Elevate Your Social Media Content

Putting engaging content into the world does more than just entertain your followers. It also helps to establish your brand as a true authority. Say you run a jewelry store. Instead of just advertising your jewelry, you could put out blog posts that have fashion tips and ideas that incorporate your jewelry. When your customers trust you as a knowledgeable resource, they’re going to want to support your business. Putting out high-quality articles, pictures, and videos goes a long way in building trust, which organically boosts customer retention.

As you can see, some simple improvements can go a long way, and you can accomplish all of these with little to no spending. The bottom line is that if you treat your customers well, they’re going to remember it next time they need a product or service that you have to offer. Additionally, they’re going to recommend your business to friends and family members, leading to even more loyal customers. Always be on the lookout for new ways to enhance the overall experience, and you should see familiar faces returning again and again.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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