Anaya’s event management company has recently experienced a lull in business. The phone has stopped ringing with any frequency and the jobs aren’t as robust as they used to be.
Now she is left to wonder. What can she do to drum up more business? What’s the best way to get the phone ringing once again?
If you’ve ever found yourself in a situation similar to Anaya’s you know how scary it is. For small business owners like you who rely on a steady stream of customers and jobs, a sudden lull can seem like a catastrophe.
However, there are ways to get your business going once again; one of the best marketing tactics for small business is email marketing.
Email marketing has many benefits, which are outlined below. But here’s a quick overview, it’s fairly cheap; it’s pretty easy, and it brings immediate results. Let’s take a look at the ways email marketing could benefit you and your small business.
20 Reasons to Use Email Marketing
1) It’s affordable.
In the world of digital advertising, email marketing is one of the most inexpensive ways you can reach a large number of customers. According to Business.com, for every INR 1 spent on email marketing, the return on investment is INR 44.
2) It’s personal
Email marketing is one of the best ways to personalize your message to your customers. Not only can you swap out the content to meet the needs of your customer base, but you can quickly and easily add the personal touch of the customer’s name.
3) It’s scalable
You can send out emails to 100 customers or potential customers, or you can send out 10. The choice is up to you and your current sales goals.
4) It’s measurable
Results for your email marketing efforts are easy to measure. Most of the big email marketing platforms (i.e., ConstantContact, MailChimp) have analytics built into the dashboard of your account. You’ll quickly and easily be able to see open rates, click-throughs, and may even be able to track customers from click to purchase.
5) It’s simple
Yes, simple without being simplistic. The email marketing platforms make creating and sending your email campaigns quick and easy. Built-in templates and recommendations for content, plus advice from a member of their marketing team makes it easy to get the message you want out to your target customers.
6) It’s easy to adjust
Another benefit of email marketing is that making adjustments is easy to do and also, you guessed it, relatively inexpensive. It’s not like running a display ad in the local newspaper for hundreds or thousands of rupees only to find out there was an error. Now, you can quickly and easily send out a correction or send out a new offer with a few clicks of your mouse.
7) It inspires action
A call-to-action is inherent in most email messages (and normally pretty obvious as well). Hence, email has been shown to generate a response; whether you want your customers to call, visit your website, or stop by, your email message is designed to inspire action.
8) It keeps you top-of-mind
Let’s say Anaya wasn’t experiencing a slump in sales. She still wants to stay relevant with her customer base. Email marketing, with or without sales messaging, puts your brand and logo directly into your client’s inbox.
9) It reaches all devices, including mobile
Email messaging is delivered to your client via their inbox This means, wherever and whenever they access their email, they’ll see you. Smartphones, tablets or desktops – your email message will look good on all platforms. And you only had to spend money on your message once.
10) It builds credibility
The biggest brands use email marketing, just like small businesses. And the end result looks the same for everyone. So, put your business in the same category with the big brands of the world by using one of their tactics.
11) It builds relationships
The first email you send may not generate 15 sales. But it could easily generate 15 phone calls. That’s 15 opportunities to say hello and talk to potential customers one-on-one. That’s 15 opportunities to build a relationship that could bring repeat business for years to come.
12) It’s targeted marketing
Not all of your customers come to you for the same services or products. Hence, you must use that knowledge to your advantage by sending targeted messages to generate more sales. This way, your customers are less likely to tune out messaging that they feel is speaking directly to them and their needs.
13) It’s wanted by your customers
According to a survey by MarketingSherpa.com, 91 percent of people want to receive promotional emails.
14) It leads to customer acquisition
Another survey by McKinsey proved that email marketing is actually 40 times more likely than Facebook or Twitter to lead to customer acquisition.
15) It’s shareable
Email marketing can easily be forwarded by its recipients to other people they may know who might be interested. This type of viral sharing can help to grow your email list.
16) It can be automated
It’s easy to schedule your email marketing messages for the times you need it most. It doesn’t require you to sit at your desk and click ‘send.’ It allows you to schedule messages on the days and times that have proven to generate results for you.
17) It organizes your contacts
Your email provider offers more than a place to store email addresses. It can also keep track of additional customer information like addresses and phone numbers. You may even be able to add on other services that will give you more customer insights. Regardless of what you choose, you can leverage your email platform for more than just the inbox.
18) It builds buzz
By using email to send out sales messages, as well as announcements, you can create excitement for your business and your brand.
19) It generates website traffic
Even if website visits aren’t your explicit call-to-action, chances are good people who receive your email will visit your website anyway. They may be curious about your offer or just want to see more of what you’re about.
20) It’s easy to get started
In just a few clicks, via one of the email marketing platforms, you can be ready to send out emails. Start today, start tomorrow or start when you’re ready. But know that it’ll be easy to start your small business email marketing strategy.
Whatever reason you decide to start email marketing, it can easily end up being one of the most effective small business strategies you use.