2018-08-08 23:59:20Marketing a Business: Social MediaEnglishYouTube channel can be a great way to promote your small business. By creating interesting videos and giving viewers a way to engage with...https://quickbooks.intuit.com/in/resources/in_qrc/uploads/2018/08/Multimedia-experts-brainstorm-ideas-for-a-YouTube-channel.jpghttps://quickbooks.intuit.com/in/resources/marketing-a-business-social-media/how-to-start-a-youtube-channel-for-your-small-business/How to Start a YouTube Channel for Your Small Business?

How to Start a YouTube Channel for Your Small Business?

2 min read

YouTube has exploded since it launched in India in 2008 . As of March 2018, the site had 225 million active monthly users across the country. A YouTube channel is a great way to reach new customers. With a free account, you can make your company more visible and give your marketing a personal spin. Here’s all you need to know on how to start a YouTube Channel.

How To Start A YouTube Channel For Your Business?

 

Starting a YouTube channel takes just a few minutes. To create one, you need a Google account. For a business, it’s a good idea to create a Brand Channel. This is because unlike a personal YouTube account can be managed by multiple people. So your employees can upload and edit videos. Help your channel stand out by adding a company description and logo.

Once your channel is ready, it’s time to start uploading videos. Don’t worry about expensive equipment. You can save money by recording and editing with your phone. Try to shoot videos that are interesting to your customers and that build your credibility. If you run a clothing store, you might offer styling tips or show your outfits on real people. A grocery store can offer cooking tutorials, and a technology startup might showcase a new product.

YouTube videos can also help increase your sales, but only if viewers know where to go next. That’s where a call to action comes in. Follow the lead of Unacademy, which has more than 1.8 million YouTube subscribers as of April 2018. The company uses the YouTube video description to help viewers with the link to download its app, visit product pages, and find related YouTube videos.

You can also use YouTube trends to reach more people. In 2017, for example, dance videos were popular across India. The Indian School of Commerce took note and did a little marketing. It made a dance video of its own, and the clip ended up being one of YouTube’s top trending videos of the year. To find what’s popular now, simply visit the YouTube trending page.

When you’re working with a small budget, a free YouTube channel can be a great way to promote your small business. By creating interesting videos and giving viewers a way to engage with your company, you can build a loyal following and boost sales.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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