With at least 500 million people online as of 2018, India tops the list of countries with the highest numbers of internet users. That figure continues to grow quickly as internet use in rural areas gains traction. Marketing your company on social media today may put you ahead of the curve as your competitors wait for the right time to jump in.
Creating a Social Media Marketing Plan
As with anything you set out to accomplish in business, having a plan makes things easier. As a first step to boosting your sales with social media, you want to create a social media marketing plan. Like your business plan, your social media marketing plan should clearly state your goals and how you plan to achieve them. A basic plan might include specifics such as:
- A mission statement describing why your company wants to do social media marketing and your goal
- Facts about your target customer, including age, income, geographic location, which social media websites they use the most
- Success metrics that detail how you’ll know your marketing efforts have been successful. This can include a certain number of mailing list sign ups, coupons downloaded, and actual sales transactions
- Types of content to create and share such as articles, blog posts, and videos
- Productivity tools you’ll use, including scheduling tools that make posting to social media sites more efficient like Hootsuite and Buffer
Your plan should also detail how and when you’ll study the outcomes of your marketing efforts. The purpose of studying outcomes is to tweak your social media marketing plan as needed for improved results
Getting Set Up on Social Media
Social media marketing takes a lot of effort, so don’t invest too much time creating and posting content on a social media site your potential customers don’t use. Once you know where your target customers hang out on social media, you can set up your profiles. For the greatest impact, ensure that your branding is evident across your profile. For example, your profile should include images featuring your logo and your company’s tagline. Complete your profile with your company’s bio, contact information, web address, and hours of operation as well.
Boosting Sales on Social Media
Attracting customers on social media isn’t really about showing them products and prices. Customers gravitate toward businesses that share useful information that helps them solve problems, or “pain points.” For example, a business selling different types of laundry detergent might produce and share content — maybe blog posts or videos — about how to get various types of stains out of different types of textiles. Consumers in that company’s target market would see the company as an expert source to solve their problem, and that’s what prompts them to contact the company and buy from them.
You can also boost sales by paying close attention your social media analytics, which is data collected by the social media site. Instead of sticking to one type of content you enjoy producing, post several types and see which types go viral. That’s how you know what to post and when for the highest impact.
Consumers usually value personal interactions, so as you look to boost sales on social media, you might consider placing one employee or a small team in charge of communicating with consumers online. Having a dedicated team ensures that people interested in buying from your company get their concerns addressed immediately, which increases the chances of them doing business with you.