Expanding your customer base is one of the most basic, yet effective ways to keep your company’s bottom line growing. If you have access to local customers in India, you may also be able to tap into the global market by selling online. To grow your customer base, find the best avenues to locate new customers. From there, you can take steps to attract them to your business, hopefully leading to long-term customer loyalty. If you play your cards right, you may even be able to find and attract new customers at the same time.
Attend Relevant Local Events
In order to find new customers, you need to connect with your company’s niche community. For example, if you sell athletic apparel, you may want to visit your local gym regularly, attend local sporting events, and go to fitness classes.
Your presence shows that you’re passionate about the industry, helping to establish your brand as an authority in the fitness arena. In addition to providing some great face-to-face networking opportunities, you can also take photos and videos to post on social media, further pushing your brand as the real deal.
Advertise on Social Media
The major social media platforms have powerful targeted ad tools that allow you to hone in on your target demographic. Say your fitness apparel company is based in New Delhi. You could set your ads to be viewed by people ages 18-40 who live in the New Delhi region and are interested in local gyms, sports teams, and other athletic apparel brands. That method of niche marketing helps you stretch your budget, ensuring that your ads reach the people who are most likely to be interested in supporting your brand.
Partner With Other Businesses
Another great way to find and attract customers is to form mutually beneficial relationships with relevant, non-competitive companies. Using the same athletic apparel brand example, you could reach out to local gyms and see if they’d be interested in cross-promotion. You may even be able to get the gym to sell your apparel. Even simply posting about each other’s brands on social media can be a powerful way for both businesses to reach an entirely new audience.
Find Effective Brand Ambassadors
In India, celebrities have some big pull. While it may not always be possible to find a Bollywood A-lister to represent your brand, even getting the support of a local, respected personality can work wonders in building brand recognition and finding new customers.
For instance, that athletic apparel company could send out free workout clothes to popular local athletes. Even just snapping a photo of them wearing your gear at the next big game can be a huge marketing win that you can share on social media.
Finding and attracting new customers takes effort, and it’s an ongoing process. Fortunately, brand awareness tends to increase exponentially — one person tells another, then both those people tell someone, and so on. As long as you continue providing quality products or services and exceptional customer service, your reputation should grow organically as you gain more customer reviews and referrals.
Stay proactive and persistent, and if you’re struggling to find local customers in India, you may want to branch out to online sales. You have the whole world at your fingertips, so think big.