Social media usage is skyrocketing throughout the country. As of 2018, 226 million Indians were using social media, and that number is set to increase to 370 million over the next four years. A social media account can be an effective and relatively low-cost way to reach customers, but
eventually, you may want to invest some money into the process and outsource your social media management. Outsourcing can offer a host of advantages.
Handling your own social media accounts can be time consuming. You have to think of posts, find items to share, and respond to comments from customers. You also have to check your accounts on a regular basis so that you can make sure no one has posted anything negative about your company. If you outsource your social media management, you can devote that time to the rest of your business.
Often, business owners are reluctant to outsource because they’re worried about the cost. To put it into perspective, track the hours you spend on your business’s social media account. Then, estimate what your time is worth and consider spending that amount hiring a social media consultant. To find other areas where you can cut costs, you may want to use cloud-based accounting software such as QuickBooks to help with budgeting.
Helps With Strategy
In addition to freeing up your time, outsourcing offers the benefits of working with an expert who knows how to create an effective social media strategy. Social media consultants understand how to create posts that reflect your brand image. They also know how to increase your exposure, engage followers, and quell complaints. To get a sense of their skills, ask to see other social media accounts they manage, or have them tell you how their services helped another company. You’ll want to know how many followers they were able to secure for their clients and whether or not their posts helped to drive sales.
Juggles Multiple Platforms
When many people start doing social media for their small businesses, they start on the platform they use personally. In a lot of cases, that can work perfectly, but if you want to maximise your exposure, you need to spread your message to other platforms. While you might want to reach the nine million people who use SnapChat, tweet about your business, or get into Instagram, you may not know how to use these platforms.
A social media manager has that knowledge and can promote your business across all of these platforms or a variety of others. They can also ensure that your brand image stays consistent across every platform, but at the same time, they can ensure that the posts on each platform are designed to reach the demographics who use those platforms. To achieve that balance, you usually need a professional.
Social media managers often know influential users on popular social media platforms. When a certain user has a large, devoted following, they have influence over what their followers like and do. Because of that, these people are called “influencers,” and when they share information about your company, it can help to boost your exposure. Many social media managers have established relationships with influencers and can leverage those relationships to get you more followers.
Ultimately, the choice to outsource is up to you. If you have the time and you enjoy the work, you may want to manage your own social media account. If you want to save time, receive expert-level help, and get access to influencers, it may be time to seek outside help.