Facebook is continuously evolving – adding new features to make the user experience better. Further, in its aim to become the Web’s most effective advertising platform, Facebook is introducing newer avenues for marketers to advertise and capitalize on the most popular social networking platform. Let’s explore the various avenues of advertising that Facebook has made available to business owners and marketers:
Promoted Posts: Promoted posts were introduced in May 2012 in order to get more people to see your posts in a relatively easy way. Promoted posts appear higher in News Feed, and hence, there’s a better chance that your audience will see them. There are two ways to promote a post – from your personal account and from your Facebook Page. Once you know which post to promote, you simply have to key in the payment details and get started.
Sponsored Results: Sponsored Results were introduced by Facebook in August 2012. They allowed distribution of a page’s message, with placement in one of the most used features on Facebook. Further, it gave the ability to target what people are looking for, by appearing alongside related Apps, Pages, and Places. It also gave the flexibility to customize your landing destination, such as a specific tab on your Page.
Page Like Ads: Page Like Ads were introduced by Facebook in Dec 2012 in order to help small business owners with pages of their own on Facebook to expand their fan base. This was done in order to tap the millions of local businesses that have set up their Facebook pages in order to take their products/services to the consumers.
Facebook Graph Search: Introduced in March 2013 but still in limited beta, with no date set for a global rollout, Facebook’s Graph Search has been designed to give answers to user natural language queries rather than a list of links. The Graph Search feature combines the big data acquired from its over one billion users and external data into a search engine providing user-specific search results.
Auto-Play Video Ads: According to the latest reports from the tech industry, Facebook is all geared to launch video advertising in its newsfeed from July 2013 onwards. Really the next level in Facebook’s efforts to provide an advertising base to businesses, these video ads are planned to appear in a user’s newsfeed. The first video will start automatically, but soundless. Upon activating the audio by users, the video is designed to start again from the beginning.