New media is something that’s very often confused with social media. Well, how different are the two? Social media is just a part of new media. For example, website check-ins, augmented reality, electronic newsletter, and mailer, podcast, blogs are all forms of new media.
Social emerged as a category that documents the rise of interactive platforms, channels, and services that democratize information. Once upon a time, everything was new media – newspapers, television, radio, and the internet.
But, trends and definitions have been changing quickly and making it highly imperative to be an early adopter of new media. An IBM research indicates that in the next 5 years we will witness greater disruptions in communication than what was observed in the past 50 years. In this blog post, we show you few techniques to make optimal use of the new media to effectively drive business growth:
• Social media is the obvious point of discussion talking about new media. Social media platforms give you the ability to view and analyze customer interaction and trends in response to your communication and marketing activities, as well as direct access to the profiles of your present and potential customers.
• Data is the new currency and data analytics can measure the effectiveness of your communication. It will also give foresight into how your clients will make buying decisions in the future. Data such as the number of times a customer visits your online property or share it with friends and family and how many times a link is clicked and so on will help you identify, shape and target future marketing strategies based on the needs and wants of individual or groups of clients.
• Augmented reality offers a great new way of cross-channel storytelling and creative ways for businesses to engage with their customers as well as their employees. It also helps design and develop interactive content and experiences to engage with employees in acquiring subject knowledge and collaborating with their colleagues based on where they are and what they do.
• E-newsletters are a crucial activity for small businesses. A newsletter often engages customers, builds loyalty and drives sales. Your newsletter should carry information of value to your customers and present yourself as a trusted expert, rather than simply advertising sale items. At the end of the day, it’s all about building relationships, and establishing a two-way dialog in the form of customer feedback, testimonials and case studies where both sides see the value.
• A podcast is a different medium and audience and can be a great way to build your clientele. It’s a great medium to compile your small business news, tips and advice that might be difficult for your customers to read on a daily basis. The advantage of podcasts is that they make it possible for your customers to listen to it anytime they want. A good podcast needs to be informative and entertaining and should be really crisp and short.
• Maintaining a business blog is a great way to get more visibility and to promote your business. It tremendously improves your visibility and helps showcase your expertise on your prospective customers. Blogs that are insightful and adds value to your customer’s business will definitely have a trickle-down effect on your business as well. It is an effective and inexpensive online marketing medium for small businesses.