New-age businesses and new-age technology enablers have changed the way business is done. And nowhere perhaps is this change more prominent than in the world of marketing. Social-media marketing, blog marketing, web-based marketing and such others have invaded the traditional marketing tools.
And going by their increasing popularity and deployment, we know that they are here to stay. In this blog post, we will give you a comprehensive analysis of how to make blog-marketing one of your chief weapons in your marketing arsenal. But first, here is the answer to ‘why use blogs?’ The business reasons are: • They impact your sales
• They bring in customers and affect mindshare
• They are easy to use, soul stirring and provide great results.
Give your business a voice:
To begin with, blogging notifies the world of your business’s portfolio of products and services. Commercial blogs are inexpensive and a great tool to communicate to the world of your capabilities, requirements, areas of interest. In turn you get valuable returns in the form of comments and feedback.
Shape up the way society looks at you:
In discussion forums, the objective is often lost and the audience tends to sway. However, in blogs, the motto is kept upfront at all times. There is nothing that sells better and faster than word of mouth. Get blogging and develop a community around the services you provide. Blogging can facilitate you to manoeuvre swarms of traffic to your company website, consecutively getting you more clientele.
Launch-Pad: Blogging is the one of the best ways to promote or introduce new products in the market. If your business venture is extremely challenging, you can even get a regular blogger to build your blog-bank.
A few Dos and Don’ts:
• Make sure that you do not choke your blog. Too much information can annoy your followers.
• Maintain a standard frequency for publishing the blogs. The frequency could be once a month or week but it’s good for regular readers to see a pattern.
• Frame a standard business policy on what will be ‘talked about’ in the blog and how the discussions will be driven. In the absence of a structed approach, the blog site will give a confused ‘look and feel’
• Respond immediately to all comments, irrespective of their nature. In case of negative comments, make sure to find out the reason why the person has written about your business in bad light and take immediate corrective action.
• Never shy away from negative feedback. Instead, use it to strengthen your service/product delivery.
• You may encourage your employees to contribute to the blogs or participate in the discussions. Remember, however, to brief them on the policy guidelines and business expectations. Blogs can open a window for your business to form a community of like-minded people and hence interact better with clients and other contacts. When employed judiciously, it will contribute in large measure to your brand’s recall capability. Tread slowly and you will surely build up your brand with your blogging efforts. *******************