Your business is your brand, whether you manufacture a single product, run a retail store, or sell a service. And in the digital age, people are more aware of your brand’s competition and their options as consumers than ever before. To keep potential customers engaged with your company and turn them into loyal customers, consider focusing on brand experience, or the way your brand makes people feel and respond when they interact with it.
Gone are the days when all it took to attract customers was ads. Consumers have grown tired of in-your-face ads and are more likely to take recommendations from friends and crowdsource review platforms like Zomato and TripAdvisor. Given these realities, pivoting consumer interest toward your brand is about creating truly unforgettable experiences and inspiring customers to engage with your business repeatedly and of their own free will.
Here are a few simple ways you can create memorable experiences for consumers who interact with your brand.
- Design a website that’s super easy to navigate.
- Offer friendly and empathetic customer service, whether in person, by phone, or through chat.
- Train your employees to become experts on your products and services. This helps them deliver the best experience to your customers.
You also want to ensure that your brand’s values are evident in every aspect of your business. For example, if fun is at the core of your brand, it’s important for people to experience that value whether they encounter your brand online, at a trade show, or on your business premises. Also, try to find creative ways to stay in touch with your customers after a sale. Like the cosmetic retailer Nykaa, you might offer a discount or a free gift with a future purchase. This incentive presents another opportunity to create a memorable brand experience.
Try not to shy away from creating brand experiences for your customers. In many cases, creating such experiences requires careful thought more than money to get customers to do business with you.