In our previous blog, while we had spoken about creating a LinkedIn profile of a business owner. In this blog, we will speak about creating a LinkedIn profile for a small business.
You might wonder if there is a difference at all. Well, yes, there is quite a difference. When an entrepreneur builds his LinkedIn profile, he highlights his strengths, his qualifications, his business in brief, experience, networks, etc.
While a LinkedIn profile of business will showcase all aspects of the business extensively. It’s like a mini-website for your company located on LinkedIn which is easily searchable. Take some cues before you create your business’s LinkedIn profile.
Include more Company Information: Write in detail about your business. LinkedIn is a powerful marketing tool, so share more to sell more. Share business and industry news, product releases and promotions. You can add a logo, post your status, upload videos or share links which can be seen on your homepage for anybody in your network to know what’s happening in your company or in the industry.
Promote your Products or Services: Showcase your products or the services you provide in a detailed and focused manner. When existing or prospective customers visit this page, they see how many of their network connections recommend your product and they can add their own recommendations. You can even create different versions of this page specifying your products/services that can be customized for specific audiences, based on the information they have in their profiles.
Showcase your Team: Company pages expose your team members and talk about their knowledge, qualifications and different skill sets. When your clients or prospects get to know the people in your company and who is behind your brand, it develops trust and confidence in them.
Mention your Clients: Briefly mention all your clients (previous and present). When prospective customers look at the list, it solidifies your reputation. Just a word of caution: Before tagging their name on your profile, take explicit permission from those clients to avoid any misunderstanding in the future.
Link your Social Media channels: If your business is active on other social media channels like Twitter, Facebook, blogs, etc, link your website, twitter feeds, blogs to your LinkedIn profile. It helps in Search Engine Optimization activity.
Import your Business Contacts: Import all your online and offline business contacts into the business profile. Remember, every network is a host to various connections that lead to new connections.
Make use of the LinkedIn applications: Do a search of all of the LinkedIn applications and make use of all of the relevant applications to build a robust profile. You can even build a Power point presentation to explain your business and use the application to feature on your profile.
Some quick tips:
• Always welcome new connections with a personal reply. It’s a sure-shot way to build a long-lasting relationship.
• Consistently refresh your company profile with current updates; products, contacts, team members etc.
• Assign someone to constantly monitor your monitor page. Any offending content should be dealt with immediately. If there is a negative remark address it quickly and in an appropriate manner.