India is home to over 51 million small and medium businesses. But only about 32 percent of those businesses have an online presence. Effective business websites are beneficial to all businesses, even ones operating locally. This doesn’t mean that just any old website will do though. If you’re going to invest in learning how to design a website, you should make sure it works well. To do that, you need to understand what makes an effective website and how it benefits your business.
Pages With a Clear Purpose
For your business website to be effective, each page you create should have a purpose. Keep in mind, a web page’s purpose may not be to sell a product. Sure, good websites have pages dedicated to selling a company’s products and/or services. But all your website’s other pages should have a specific purpose too. For example, you might include email opt-in forms on certain web pages if you want to grow your subscriber base. Or you could include internal links on pages that direct visitors to other areas of your site. Many small business owners include links to other relevant information at the end of each blog post. Basically, you want to keep people on your site as long as possible because the more time they spend browsing, the more they learn to trust you and company. In the long run, this these types of websites result in more online sales.
An Aesthetically Pleasing Design
You have approximately 10 seconds to impress visitors to your website. And the last thing you want is people landing on your site only to hit the back button as soon as it loads. So you need a website with a design that appeals to the masses. This means you need a colour scheme that isn’t overbearing, a lot of white space (to tone down bold colors), a font that’s easy-to-read, and high-quality images.
When choosing a font, you should consider using Sans Serif font types such as Ariel or Veranda. These are the easiest fonts to read online.
You should also pay close attention to your website’s load time and mobile responsiveness. Four out of five people open websites using mobile devices, and 40 percent of those visitors will leave a site if it doesn’t load within three seconds.
Proper Search Engine Optimization (SEO)
Search engine optimization tactics tell the major search engines how to index each page of your website. When applied correctly, using relevant long-tail keywords, SEO can boost your SEO ranking for specific keywords. It’s important to focus on keywords that customers search for. This drives traffic to your website. For example, if you own a restaurant, you might use keywords relating the to dishes you serve. So people searching for specific types of food find your business easily.
Incorporating SEO techniques when populating your website information is important, but the quality of content you create is more important. Not only to major search engines boost rankings for websites that provide valuable information to consumers, but the more transparent and helpful your content is, the more credible your company appears.
Integrate With the Tools You Use
Effective websites integrate with the tools your business currently uses to streamline your business processes. This keeps you from having to enter customer information, send invoices, and process sales manually. You don’t need to integrate every single tool you use with your website. But you should link your websites to tools like your email automation software and a cloud-based accounting software such as QuickBooks Online. This way you can set up workflows to do tasks such as automatically sending an invoice when a customer makes a purchase.
Having an effective website can help you increase sales, attract customers, and build relationships with your customers. So if you want your business to remain competitive in its industry, you should consider creating an effective website.