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2013-09-18 00:00:00MarketingEnglishGuidelines For Facebook Contests New Guidelines For Facebook Contests

The New Guidelines For Facebook Contests

3 min read

Have you, as a Small Business been worried about running a contest on your Facebook Page through a third party application? This is no longer a concern.

Facebook on August 27th, 2013, made an announcement that businesses can conduct contests on their timelines (or Walls) and use ‘Like’ button as a voting mechanism to choose the winners. Here’s a quick look at Facebook’s stand on their new contest guidelines, you can

• Collect entries by having users post on the Page or comment/like a Page post

• Collect entries by having users message the Page

• Utilize “likes” as a voting mechanism Facebook discourages the practice of businesses asking their fans to tag themselves in a picture or to share a post on their personal timeline in an exchange of a prize Instead, businesses can post a text, picture or video on their page’s timeline and ask their fans to “like” and comment in order to participate and win.

But before you begin promoting a contest, you should look at the updated Facebook Page Guidelines, under Section ‘E’ which is meant for ‘Promotions’. As of now, promotions on Facebook may include the following

• A complete release of Facebook by each entrant or participant. • Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook Though the contests can be now run on page’s timeline, the business can also continue running their contests through third-party apps.

What are the Pros of running contests on your timeline?

• Simple and Cost-effective

• Less time is spent on setup

• It can increase the engagement of your Facebook Page

What are the Cons of running contests on your timeline?

• Difficult to administer since it involves manual counts (Likes & Comments)

• While the engagement goes up, your ‘Page Likes’ might go down. When the contests are run through apps, the ‘LIKE’ can be used as a gate for a user to access the app.

• Businesses can’t receive contact details of the user with an entry

• The requirement to mention the disclaimer ‘that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook’ and the ‘T&C of the contest’ in the posts

• Lack of personalized experience. An app can be designed to suit the brand guidelines but posts on the timeline can’t include this customizable feature • Difficult for the business to choose the winner of a contest if the number of entries for a post is very high Tools to help SMBs for running FB contests on their timeline:

Contest Capture – This tool will help you to export the ‘Likes and Comments’ of a particular post into a .csv file. All you have to do is allow the tool to manage your pages. Once the application opens, select the page and the post for which you want to export the ‘Likes and Comments’ and then click on the ‘Download CSV’ button. The CSV file will have all the details like User ID, Name, Date, Message and the Type (Likes or Comments).

Tips to keep in mind for a timeline contest:

• Mention the T&C clearly and precisely in your post

• Have a picture which clearly depicts the idea of the contested

• State the rules clearly and always ask the users to comment in order to win

• Add the Facebook Disclaimer

• Pin your post to the top of the page or run sponsored stories to create more visibility for the post

• Make sure the duration of a timeline contest is short and avoid sharing or posting the same update repeatedly as it will result in confusing the user and make it difficult to administer the contest.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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