It is important to create a great product but more important to determine which clientele would buy into your product offering. Every business needs to find their niche to cater to. You need to know if you are filling a void in the market that will be profitable to you. This product-market gap is your niche. You can understand this gap and aim to fulfil it by understanding your values, passions, strengths and offerings. This will help your business be the go-to market for the particular market niche that you are targeting for. Here are a few steps to determine how to find your niche in the market:
Choose the right target audience:
Focus your agencies on identifying a market niche and finding the right match between what customer wants, trends and frustrations against the product that you offer. After selecting a certain demographic, understand their wants as this goes beyond the basic benefits. Trends are equally important as you find new ideas, understand key behavioral attitudes and learn what is growing in popularity. Frustration is a function of the frequency, intensity and duration of an event that just annoys your customer to the point of distraction. The analysis of these three conditions will encourage you to think in a different way. this may even help you change your mind set in striking a balance between the producer and consumer and nurturing a specific niche target market.
Look at your business from a marketing perspective:
Stop looking at your product as a customer. Look at your product in a way you would market it to your audience. Marketers are focused at looking into the customer’s needs, wants and desires and creating an offering. Focus on your ideal client and explore how your product or service will help them achieve those deep desires and wants.
Follow the money:
Find places where people are out to spend money. Instead of searching for an audience, you should look to stand out from the crowd and attract customers with your offers.
Investigate and execute a money-making model:
Instead of just producing, selling and delivering a product, you should create a money-making model that creates a pipeline of customers that would buy into your product. This way you allow your business only to produce what is necessary to make a profit and continually grow your business by gauging the market. Keep your ears open to tips about the economy and learn how your business can fit into endless opportunities that are available. Look for businesses that are successful and find out how you can profit by trying to acquire a slice of the pie of that market. By understanding the target consumer values, you can further determine, identify and access your market and stay ahead of your competition. As your business continues to innovate and develop, so will your target audience and the niche market that you are catering to. In time there will be a need for further improvement of the product in terms of quality, design and services and with the processes in place, you are in a better state to win over customers and continue to be profitable.