Holidays are a time when your business can maximize profits simply by being available and innovative. Since holidays are a time when people have most get-togethers and have time for festive or holiday shopping along with a reason to indulge themselves, this could spell a merry time for your own business as well. Here are few of the ways you could get your business ready for the holiday season and make the most of it:
1. Plan ahead: Right before the start of any year, you must have a ready calendar with you on all the festivals and other appropriate holidays of the year and which ones your product or service could most effectively target. At this stage, you would need to decide on the kind of preparation that your business would need for each of these holiday seasons, which ones would be the most important for your business and when would you start your holiday season advertising. 2. Research: Go through some festive/holiday shopping research on how the local market responds to sales and offers during these times. This would help you in several ways. First, you would understand how to advertise your business for the festival season by blending your promotions into the festive sentiment, what kind of shopper behavior you can expect and the purchase decision makers and the influencers. This would make your marketing and advertising efforts much more targeted. 3. Marketing and Advertising: So now, the holidays are right around the corner and your research tells you that this would be the right time to advertise. Plan your advertising budget accordingly – social media ads could be a good way to do this by targeting your ads to your selective audience. Accordingly, you could also go in for various other traditional means of advertising depending on your budget. Email marketing must be much more active during the holiday season while it would be a good idea for your business to explore several diverse means of marketing, especially for the holiday season. 4. Offer attractive discounts and sale coupons: Consumers usually have only one main complaint from the holiday season that is; they end up overshooting their budget. In such a case, if you offer your target crowd some festive discounts and special sale or redeemable coupons, then your business becomes more palatable to them while also creating a festive good will. 5. Make festival friendly packages: Your business may be selling a product or a service that needs to be re-packaged according to the festive sensibilities. For example, if you are selling music CDs, try to make discounted CD packages or packs where you give away a free poster of the artist as a festive ‘give away’. The design of these festive packages or their theme must be created in such a way so as to resemble and remind the user of the current holidays. 6. Start a lucky draw: Most of the festivals have a common theme – that is they all are connected to luck, happiness and abundance. Make your customers feel a part of this by having a lucky draw, festive claw game and a grand bumper prize to pique up their interest. The winners would surely have a great time and would never forget how your business made their festival truly memorable for them. It would also be a great idea to give something as a ‘give-away’ to every customer who makes a minimum amount of purchase. 7. Get in the festive mood: Finally, there is no way you could get your business to take advantage of the festive season without your business soaking up the holiday mood first. Play some light holiday appropriate music where your customers are (you could even have a live show), decorate the place with appropriate festive decorations and encourage your employees to wish everyone happy holidays. Remember to plan ahead and incorporate these festive tips to ensure your business celebrates all the way to the bank.