Promoting your business on social media can give you a promotional boost in multiple sectors such as e-commerce, brand engagement, brand awareness, brand presence, consumer base expansion, and many more.
While launching your business on social media, one must keep a few basic targets in mind, besides your other customised goals. They are consumer satisfaction, brand loyalty and the generation of new business.
Keeping the above goals in mind, these are a few basic steps one must pay attention to when you get started:
The Right Network
Choosing the right social media channel to promote your products or services is essential. The major social media channels one must take note of are Facebook, Google+, Twitter, Instagram, LinkedIn, and Pinterest. Don’t choose a social network merely by the size of its user base.
Keep track of the growth chart of the network too. More number of active users can also mean stiffer competition among brands and you also need to check if the demographics suit your business. LinkedIn, for example, must be used to promote only B2B solutions whereas Instagram is a great platform to attract younger consumers.
The Right Content
Getting your content right is the next step. We know that social media marketing lives by the philosophy of consumer engagement. And keeping this in mind, one must pay attention to producing network-specific content. Blogs are big and helps retain consumer loyalty. But blogs can be tricky too. Blogs should never try to explicitly promote your brand.
Rather give your consumers information about the various aspects of the market you are dealing with. When it comes to publishing posts on Facebook, putting together the right text and visual can make or break your brand presence. Events and contests are also a great way of engagement. Visual-centric networks such as Instagram and Pinterest can be used to one’s advantage with the right kind of content strategy.
Pictures always speak louder than words and these are spaces wherein you can really build a brand presence and brilliant visibility. Social networks make a brand more approachable and use the right kind of content to spark the right kind of conversations.
The Right Strategy
Engage, engage and engage more. But engage right. Strategize your social media campaigns to generate positive response. This one can get tricky since social networks host consumers from a variety of social and economic backgrounds with diverse viewpoints, even within your target audience. Catering your promotions to these multiple perspectives without facing ignorance or negativity is where your success can be measured.
Getting the strategy right involves using the right kind of content customised for each network as well as using the various promotional tools offered by these networks to your.
Facebook, for example gives you the option to boost or promote your posts whereas Twitter allows for promoted tweets, promoted trends, as well as promoted accounts. Do not forget the human connection of social networks and concentrate on creating campaigns that are catchy and yet grounded in reality.
Social media networks are the new playgrounds for marketing and advertising promotional. From providing people with a host of professional designations to work for to making a brand the most visible one in the market, social media is a magic wand that is waiting to be wielded.