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2016-11-24 00:00:00MarketingEnglishCustomer Reviews Customer Reviews: They’re Not Hard to Get

Great Customer Reviews: They’re Not Hard to Get

2 min read

Small businesses today need to constantly engage with customers by reviewing feedback and appreciation for your business. To garner their reviews, you must request them to share their experiences on email through customer contact forms, on your social channels and feedback surveys.

This will help your small business build a solid reputation as your potential customers will trust your business when they view previous customers’ online reviews. Here are five ways to help your small business get customer reviews:

Use a customer-first approach:

Every successful business knows that in order to engage and grow your business, your customers must be at the core of all your business efforts. Ensure that you personally take the time to visit your customers and reach out to them. Make them feel comfortable and heard, this helps in the long run, as businesses grow through the relationship that is developed over time.

Stay honest:

Let your customers buy products that are of high standard and quality that remains consistent or improves over the years. This must not be altered based on costs that fluctuate, product size and not be significantly different from your advertisements.

If your small business follows this then you will gain your customers’ trust and respect. Your small business will then be able to enjoy favorable comments and reviews. Inform them first of any shortfalls and be sure to upsell any improvements.

Run contests:

Use a mix of traditional media and social media to run effective contests that promote your business and your brand. This will help you improve your relationship with your current and prospective customers.

To enable your customers to participate in the competition, you must include a feedback form as part of the registration process. Your fans and customers can submit images and videos that can be used on your digital platforms to improve your business reach and engagement.

Exploratory customer interviews:

Reach out to your customers by creating short interviews that you can perform in person. By directly reaching out to your customers, you can fill in the gaps of all the problems and issues as well as how they benefited from your business. This will help you focus on user attitudes, initiate a critical incident method and understand your customer habits.

Follow up on previous feedback:

Let your customers know that they are the reason behind the success of your business. To ensure that they are loyal and trust your brand, you must listen to them. Once you have received feedback on issues pertaining to your business, you must immediately work on them and improve your business. This will help resolve disputes between the customer and your small business and help you in understanding your business from an outsider’s perspective.

By doing so, you can build a strong relationship with your customers and receive compliments and complaints on how to better your business. Your small business can benefit tremendously by receiving feedback and working towards improving your business based on customer feedback. These five tips are important to help give your business the edge over your competitors and to grow your business.

Related Articles:

Turn Customer Feedback into a PR Opportunity

The 3 Keys to Building a Small Business Loyalty Program

Building Your Public Image


Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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